Creating Deep (Digital) Roots: Moving UP on social with Instagram

@UPDeepRoots Instagram screenshot
United Properties is expanding our social media presence to include Instagram — a growing platform with more than 1 billion monthly active users engaging in a highly visual, app-based format. The @updeeproots page seeks to connect with the communities we serve in a meaningful way through imagery that inspires.

With project partners, tenants, brokers, the local community, consumer audiences and other stakeholders in mind, the account will feature updates on our projects, people and events, as well as highlights from our 103-year history. Imagery will encompass renderings, project interior, exterior and drone shots, event photography, historical photos and more.

We’d like to extend a big “thank you!” to those of you who have already joined us on our journey in pictures. If you like what you see, please follow @updeeproots and “regram” via Instagram Stories to help contribute to a successful launch! We are excited to bring you along as we create deep digital roots in 2020.